Sometimes I could care less about world peace and issues that directly affect my everyday life. Some days, I'm more interested in who did what to whom on the celebrity circuit. Yesterday's news was filled with good news, bad news and "really?!" kind of news. The day started with a surprise, rump-shakin' earthquake in the northeast. Now, that was news. I combed the TV channels to find the most up-to-date information on the quake, and while doing so, became eagerly distracted by the news that Will & Jada Smith were breaking up. At that point, I forgot all about the clamoring windows, screaming employees and sultry-like sway of the building. Jumping out of the 10th window wasn't even an issue anymore. Knowing that Will & Jada were about to end their millionth year marriage (or at least it seems that way by Hollywood standards) would have been the worst news of the century. And then hearing that Nick Ashford passed away at the tender age of 70 from throat cancer, threw me over the top.
So why are we so enamored by what happens in the lives of celebrities? Is it easier to stand in judgment of everyone else? Does it help to take the heat off our own shortcomings? I'm no psychologist, but when we pretend to live vicariously through the eyes of others, we get a chance to dream about what we could've been and shouldn't do. Following the lives of others means that we take a vacation momentarily from ourselves. Refreshing or depressing? Hmmm....inquiring minds want to know.
I ran out of my favorite shampoo/conditioner combo last week and was in a total panic because I knew I'd have to shell out at least $35-40 bucks to replenish my dried out supply. In this economy, I could think of some other ways to spend that money. So, I traipsed over to the local beauty supply store. There's a chain of Harmon Face Values stores in the NY, NJ & CT area. I'd been in there for travel size beauty stuff, but never really shopped for anything major. I call hair care major.
I've gotten hooked on the Biolage brand of hair care. For dry, colored or chemically treated hair, it's hydrating and softens every strand so my hair is shiny and looks healthy. Well, a bottle of the shampoo runs at least $19 and a jar of their conditioner is usually around $20. That's a healthy chunk of cash.
On this day, while in the Harmon store, I decided to take my time and explore my options. I quickly spotted my usual Biolage brand, but what I hadn't noticed before was the Harmon "knock-off" brand right beside it. Now, I know that Sally Beauty Supply chains also carries their own gereric "wannabee" brands, but for whatever reason, I just didn't trust them. I asked the sales person what the major difference was between the name brand and the Harmon generic. "Nothing", he said. "Nothing", I said? "Nothing", he repeated. I turned each bottle over, read the labels side-by-side and, by golly, the contents were exactly the same! I paid only $5.99 for the shampoo and only $8.99 for the conditioner. That smart, superwoman move saved me $25 smack-a-roos.
I brought the generic home, used it and love it. I'm hooked, ladies and gentleman.
Moral of the story: Save your money and buy generic.
We shot a video yesterday at one of our client's salons. It as a Tuesday afternoon and the place was busy. A Tuesday! And it was the Tuesday after the national budget crises in the US. Economic indicators still looking a bit glum and the employment situation still hasn't turned around. Yet, the beauty salon was full. No squeezed beauty budget will keep any self righteous diva from getting her ration of glamor. People will spend money on those events and things that make them feel pretty. I say "amen" to that!After all, a visit to beauty land is truly one of life's little treats. It's the neighborhood pace of refuge and fellowship, so to speak.
So, during the video shoot, I wanted to find out about the latest trends in hair styles, colors, etc. and see what treatments we spend our money on. What are the 2 hottest trends? The feathered extensions and the ombre treatment.
FEATHERS- You've seen these colorful feathered hair pieces all over the city. Their easy-to-apply strips of feathers that come in a variety of striking neon colors that get attached to your real hair and run anywhere from $10 to $20 per piece. The whole thing generally runs, according to Maria at the Aura Hair Emporium between $40 & $40 bucks to do. It's more appealing to tweens and young adults. Yea...I can't see a pink feather blowing in my hair.
OMBRE- Not sure I get this one. The ombre treatment shows gradual color on hair, but just the opposite of what I'm used to seeing. So roots are dark and the color is applied toward the ends of your hair. It reminds me of highlights in reverse. It's hot among the celebrity crowd and is now a big hit in local salons around the country. This treatment has been dubbed as the hottest anti-aging hair trend. The lighter color is supposed to make you look younger. Will somebody please show me how?
Hey, whatever it takes to make us look better than we feel. A peek in the mirror can work wonders after a day at he salon. And who cares that we spent the mortgage money. At least we'll look good on skid row.
REINVENT YOURSELF at ANY AGE
NBC's Today Show asks
Neero & Ana's CEO how she did it. Watch below.
BEAUTY MISTAKES THAT AGE YOU
Click the Dr. Oz button to reveal how you may be aging yourself by mistake.
Neero & Ana's CEO shows one beauty secret that will take years off your look.......
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